Jordaan Loafers - £540, Gucci
Over the last few months I have been thinking more about my clothing choices and my fashion consumption. We are living in a time where sustainability is at the forefront of everybody’s minds, and rightly so. It is something I am becoming more conscious of when shopping and am becoming more educated on every day. This isn’t a post about sustainability, a huge issue and not one I could tackle in just one post, but I wanted to give context to how my love of fashion and how I am choosing to spend my money is changing.
I used to be an avid Topshop girl and I still do have a great love for high street brands. They’re on trend, accessible and most importantly - affordable. I had however noticed a pattern forming. I would go online, buy my favourite £30 top and then some £30 jeans and maybe a £40 jacket to go with it and when I was low on money, more often that not, I found myself feeling deflated that I was missing out on the newest ‘it item.’ I would quickly scour my wardrobe seeking out something to sell on Depop or Ebay, something which I had probably seen online, envisaged myself wearing, worn once then flogged for half the price. It was becoming a constant cycle of buying, wearing once - if at all and loosing money in the process.
The fashion industry is ever changing and that is the nature of the business and the capitalist consumerist world we live in, I understand the demand for trends and newness but it’s not something I wanted to actively be a part of. It made me feel competitive and as though I was somehow lacking if I wasn’t spending. It is also terrible for the environment, to be constantly buying clothing and wearing items once. I am by no means the worst for this and 90% of my wardrobe I have accumulated over the last three years and it consists of items I cherish and rewear - but there was still that niggling feeling, when chatting on Whats’App with friends that would urge me to buy the newest thing. Something that I knew I didn’t need, that would come in as quickly as it went out.
I decided going forward, I was going to save up every impulse £30 I wanted to spend and save it, to eventually purchase a pair of Gucci loafers I had wanted after setting eyes on them in the London store. I realised that the Givenchy and Gucci bag’s I had bought in the past were the items that I cherished the most, the ones I never grew tired of and would never dream of selling. I could wear them with everything I owned because they were classics, investment pieces, and ones which I hope to hand down to future generations. I am aware that buying high-end designer items is a complete luxury and that the majority of people will not be able to go out and spend £50 on a bag, never mind £1500, but even if it is your grandma’s vintage coat or your mums old Levi’s from 1970, I think investment pieces don’t have to necessarily be about monetary value but about our investment in what they mean to us, the attachment and sentiment, whether thats fond memories of the person who wore them before you or working really hard to save up for something. From now on, I am going to ensure that the items I buy are pieces I will cherish for years to come and that less definitely is more when it comes to shopping.